What to Look For:

From data privacy scandals to antitrust regulatory probes, it would be hard to find another company that has been at the center of more controversy in recent years than Facebook (FB). And yet, investors seem little swayed so long as the company continues to add to its monthly active users (MAU), and perhaps more importantly, average revenue per user (ARPU). Investors will be intently watching those two key metrics as Facebook issues its quarterly earnings report next week. Analysts are expecting earnings to rise on relatively modest revenue growth.